- Son’s jersey sales have exceeded all other athletes
- LAFC reports unprecedented demand
- Club’s retailers scrambling to meet consumer interest
Son Heung-Min’s jersey has become the highest-selling of any athlete in the world, according to LAFC co-president and GM John Thorrington. The recent LAFC signee’s shirt sale dominance extends beyond soccer, currently outselling the likes of NBA superstars LeBron James and Stephen Curry and fellow MLS icon Lionel Messi.
Thorrington noted that those sales figures represent real-time data since Son’s signing announcement.
“This is now the second week where we’re not just talking about the highest-selling football jersey in the MLS,” Thorrington told talkSPORT. “It is the highest-selling jersey of any sport in the world right now. I’m talking about Son. If you take from when he signed at LAFC to now, he has sold more jerseys than any athlete in the world.”
The Los Angeles Dodgers also announced that Son will throw the ceremonial first pitch at Dodger Stadium on Aug. 27 when they host the San Diego Padres. LAFC invited supporters to attend the MLB game to witness their new player’s introduction to another Los Angeles sporting institution.
Son’s scheduled Dodgers appearance represents the latest example of MLS clubs leveraging mainstream American sports platforms to maximize the visibility of international signings.
Following his MLS debut against the Chicago Fire, Son Heung-Min will likely be a part of LAFC’s next MLS fixture against the ثورة نيو إنجلاند في.يوم السبت.
