Football General Manager
The 2025 Women’s European Championships have officially kicked off in Switzerland, and it’s going to be an amazing month of football, with cities like Basel, Bern, Zurich, Geneva and more hosting group games.
Sarina Wigeman and her Lionesses squad are defending champions and will be looking to retain the title they won in 2022 on home turf at Wembley Stadium.
Ahead of the competition, some of the biggest brands, including adidas, Nike, PUMA, and more, have launched new kits for fresh new looks on the pitch.
So, whether you’ll be watching at home, throwing a watch party with friends or making the trip out to watch the Women’s Euros in person, you need to look the part. Let BALLGM break down the full release, so you can get yourself kitted out for the big tournament:
Women’s Euro 2025 tickets were made available through official UEFA channels atu0026nbsp;womenseuro.com and ticketcorner.ch and demand has been high with over 500,000 sold. Close collaboration with each national association following the final tournament draw, helped process the sale of tickets to fans of the participating teams.
Inspired by the abstract geometric patterns that emerged in Belgian art from the 1920s onwards, the design sees a striking yellow, red and orange modern interpretation of the traditional RBFA red flame – a symbol synonymous with the nation. The look is completed with a ‘Belgium‘ sign-off on the neck, incorporating a matching flame graphic.u0026nbsp;u0026nbsp;u0026nbsp;
Nike have gone for a classic white England home strip with some unique detailing. Blue bleeds into red for an ombre effect at the top of the shirt, stopping just below the national badge and Nike swoosh for a pop of colour.
The jersey features the traditional England crest as well as subtle details like the thorn on the jersey number and the inner-pride logo with the English rose. Royal blue sleeve cuffs and colour offset against the white, in what is otherwise a very understated England home kit in the best way possible.
For the away kit, Nike have gone for a bold, modern black look. Side panels reveal a more playful touch to the design, with another ombre effect incorporating a mix of blue, red and pink. This time, the badge and Nike swoosh are both adorned in a turquoise colourway with nice contrasts against the navy shirt.
The inspiration for the away kit pulls from the fearless optimism and leadership of the current and past Lionesses, with a nod to modern design.
The 2025 France home kit is interpreted through a creative method, loosely translated as ‘Trompe l’œil’ (‘Deceiving the Eye’), to give the shirt a rich, unexpected texture that’s reminiscent of the iconic tweed design. The creative direction pays tribute to the artistic revolutionaries who change culture and the country’s footballers who become legends of the game.
Other stylistic influences on the kit include the classic Col Claudine collar and a finish on the sleeve featuring the three-colour label. The fonts for names and numbers were inspired by the aesthetics of Art Nouveau.u0026nbsp;
The 2025 France away kit offers a softer, warmer palette than the home kit. It characterises the elegance of champagne both as an element of sophistication and the champagne style of play that defined the French teams during the second half of the twentieth century.u0026nbsp;
The secondary kit presents the national crest centred across the chest, which is a first for the French women’s national team. Finished inside the asymmetrical collar is the phrase ‘Nos Différences Nous Unissent’ (‘Our Differences Unite Us’). An intricate vine-leaf design brings together these elements on the ribbing of the sleeve.
Germany‘s away kit celebrates the rich street art scene found across the country. Striking lines in varying shades of red and pink are applied in a modern graffiti style, embodying the vibrant murals found across the heart of these cosmopolitan cities. A yellow ‘Deutschland’ neck sign-off, in a spray paint style, adds to the design.u0026nbsp;
The first Icelandic team to qualify for a major tournament back in 2009, ‘Stelpurnar Okkar’ or ‘our girls’, will now be competing in their fifth straight summer. The beautiful home kit is inspired by the flow of the glaciers of Iceland.
Iceland’s 2025 away kit channels the fluid movement of the northern lights, and the squad will look to carry the power and beauty of their country and translate it into their playing style.
Italy‘s jersey takes design inspiration from the Realism and Naturalism movements associated with the Renaissance period, as artists became increasingly interested in the realistic depiction of natural objects. In this case, differing shades of mint green reveal life-likeu0026nbsp;vine branches, that run across the front and back of the shirt – completed by an ‘Italia’ neck sign-off.u0026nbsp;
The Netherlands home kit enhances the traditional Dutch ‘oranje’ and adorns the iconic palette in bold, white graphics. A micro-dot treatment, influenced by the national art movement of the ’90s, also nods to the team’s famous Total 90 shirt.
It features the unique ‘Leeuwinnen’ (lioness) crest and is finished with a red, white and blue trim, honouring the national flag. The fonts for the names and numbers are inspired by the work of modern Dutch visuals and their use of geometric shapes and polka dots.u0026nbsp;
Grounded in the foundational elements of Dutch design, this Netherlands 2025 away kit is all about simplicity and playful experimentation. The refined blue is complemented with black accents and a trim detail featuring Dutch national colours.
Arriving in bold deep reds, the Norway home kit is complemented by accents of blue and white to create an unmistakable connection to national pride. Throughout the kit’s graphics and trims are stylistic nods to traditional methods of Norwegian knitting.
The Norway away kit is inspired by the foundation the creativity of contemporary Norwegian architecture, particularly the Svalbard Global Seed Vault, which safeguards hundreds of millions of seeds from every corner of the world to ensure crop diversity for future generations.u0026nbsp;Blues, violets and greys combine with iridescent details to celebrate the natural brilliance of the Norwegian landscape.
In Portugal, playing ‘por amor à casimola’ or ‘for the love of the jersey’, means playing your heart out for the national team, so ensuring players and fans alike don a kit worthy of Portuguese pride is essential, and the bespoke women’s team designs do just that. Drawing inspiration from the Quinas, a symbol found on both the Portugal coat of arms and team emblem, the kit celebrates Portugal’s legacy and future.
Marking the new era of Portugal football kits by PUMA, the classic deep reds and greens of home kits past are given a fresh look, ensuring history is set to be made, not just talked about.u0026nbsp;
The 2025 away kit brings through bold colours and futuristic graphics, referencing the intersection of art, technology and football found in modern-day Portugal.
Spain’s design is rooted in the Cubism movement of the 20thu0026nbsp;century, famous for creating abstract visuals by breaking up the component parts of a subject and reassembling them in an abstract form. Pink and grey geometric shapes punctuate an off-white base, to represent a bold new era for the Spain Women’s national team.u0026nbsp;u0026nbsp;
This eye-catching design champions pioneering artists whose groundbreaking work pushed boundaries and challenged traditional narratives. Incorporating an abstract blue graphic fading out from dark to light, the visual is a homage to some of the earliest known forms of Swedish Abstract Expressionism.
There’s nothing sweeter than victory on home turf, and Switzerland will be striving for glory as the hosts of this year’s tournament. With the home crowd behind them, the Switzerland team want kits that reflect the excellence their nation is known for. The women’s team kits embody this spirit, reflecting Swiss pride and ambition on the pitch.
Designed just for the women’s team, the 2025 Switzerland home kit draws inspiration from traditional Swiss textile monograms, whilst the primary red of the national flag remains consistent.
Switzerland’s away kit gives a nod to the Jungfraujoch railway station in the Alps, famously the highest in Europe. The shirt comes in a bright white colourway with a mountainous design.
Influenced by the appearance of the traditional Welsh Love Spoon – an ancient symbol of loyalty and togetherness, the Welsh away kit features intersecting wavy lines which mimic the shape of the spoon’s structure, created using lighter and darker hues of mist green. In contrast, a red “Gorau Chwarae Cyd Chwarae” motif sign-off stands out on the neck.
