Football General Manager
- Chelsea in line for new shirt sponsor
- Delayed decision until after Club World Cup
- Were in talks with two companies last year
According to The Telegraph Chelsea were in discussions with two major companies last year as they searched for a new front-of-shirt sponsor, but the Blues decided to hold off and wait with the long-term deals only worth £40 million (€46.1 million/$53.5 million). Following their glorious run at the Club World Cup, Chelsea are now looking at proposals closer to £60 million with seven to ten global companies vying for the sponsorship.
Chelsea have waited for better sponsorship deals since their agreement with Three ended after the 2022-23 season, having had temporary arrangements with both Infinite Athlete and DAMAC Properties in recent years. The Blues are back in the Champions League for the first time in three years and that coupled with the recent Club World Cup victory has led to more interest from prospective sponsors.
The Club World Cup has only just ended but the new Premier League season is right around the corner and Chelsea will have to get a move on if they are to nail down a sponsor and have their logo emblazoned on their shirts for the opening weekend. It is thought there is confidence at Stamford Bridge that those jerseys will be ready at some point during the 2025-26 campaign.
Chelsea’s squad should get some time off after their summer exertions, with their only pre-season friendlies coming against Bayer Leverkusen and AC Milan in just under a month, with both games taking place at Stamford Bridge.
