- Global music star displayed Charlotte merchandise in his Instagram post
- Celebrity endorsement highlighted growing cultural relevance
- Charlotte face نيويورك ريد بولز next in MLS
Justin Bieber created an unexpected social media moment for نادي شارلوت لكرة القدم when the global pop star shared an image of himself wearing the club’s merchandise. The popstar has shown support for MLS teams in the past and is a known supporter for the نادي لوس أنجلوس لكرة القدم, having been seen at their games. The post was quickly capitalized on by Charlotte’s social media team, resharing Bieber’s post across their official channels.
Star power gives MLS clubs wider exposure, with figures like Bieber helping teams and the league reach new fans.
Charlotte FC currently sit in seventh place on the Eastern Conference table with 42 points after 27 games and are in the hunt for a playoff spot. They face host New York Red Bulls next on Aug. 25 followed by an away game against the ثورة نيو إنجلاند.